Mark leads Perpetua, a retail media advertising software company, in EMEA. Having spent 13 years in ad tech, beginning in the search advertising space at Adobe and Google before moving into programmatic advertising at IAS and most recently at a Meta partner, ROI Hunter, he now focuses on bringing Perpetua's software, used by 3,500 companies across the world, to market to scale their retail media efforts across platforms like Amazon, Walmart and Criteo. Perpetua is now the software of choice for 100s of agencies, brands and brand aggregators across EMEA.