Speakers

Luke Ibbetson is Managing Director at XCM, where he leads the strategic direction and commercial growth of Horizon CDP - a customer data platform built to help retailers unlock the full value of their customer data. With over 15 years of experience in data, analytics, and customer marketing, Luke is passionate about enabling retail brands to move beyond fragmented systems and toward truly data-driven engagement. Under Luke’s leadership, Horizon has evolved into a platform tailored for retail marketers and analysts, offering unified customer profiles, real-time data consolidation, advanced segmentation, and direct activation across all marketing channels. He oversees a team that delivers not only best-in-class technology but also expert services in insight generation, campaign execution, and customer strategy. Luke works closely with retail clients to design and embed customer data strategies that drive measurable results - from improving retention and personalisation to increasing customer lifetime value. He strongly believes that the success of any martech investment depends not just on the platform itself, but on having the right internal capabilities, processes, and support in place.