Head of Digital Marketing, BIG BUS TOURS
Louise Aldridge is Head of Digital Marketing at Big Bus Tours. She has worked with Big Bus for eight years, delivering substantial profitable business growth year after year until Covid brought the business to a sudden, grinding halt. Undeterred, Louise used that time to implement a range of technical initiatives and improvements across the business and since then Big Bus has bounced back to deliver its best ever results.
27-Sep-2023Cross-Border Commerce TheatreHow Big Bus Tours and Oban International embraced search tech to bounce back bigger and better