Laura Riches is the Co-founder of luxury boxed wine brand, Laylo. Since launching in November 2020 Laylo has released 14 critically acclaimed wines, featured regularly in the national press and been named Brand of the Future in the everywoman awards - selected from thousands of applicants by White Company founder Chrissie Rucker. Prior to launching Laylo, Laura was the Marketing Director at Naked Wines, the UK's largest direct-to-consumer wine brand. During her tenure at Naked, Laura was responsible for record-breaking years of customer retention through a focus on customer engagement and storytelling. Laura holds an MA (Cantab) in music from Cambridge, where she was a choral scholar. When she's not drinking, thinking or speaking about wine, Laura enjoys watching Opera Singer husband Ashley perform on stage. Laura's favourite wine is a Côte de Beaune Blanc from producer Joseph Drouhin.