James is a long-term business leader, growing Apteco which he founded in 1987. A technician at heart with an excellent understanding of systems, architecture and software development, James is responsible for Apteco's staff, products and direction, and has been directly involved in Apteco's expansion into new markets. Experienced in B2B, B2C and working for commercial and not for profit clients, James' 35+ years in the marketing analytics and automation sector means he has insights you can learn from and apply to many and varied projects.