Helen has nearly 30 years’ experience in retail technology, gained at the leading edge of sales and marketing in the industry. Helen is Chief Revenue Officer at native app platform provider, poq, where she works with the likes of Ardene, Cotton Traders, Hot Topic, Card Factory, e.l.f. Cosmetics, and more, to provide today’s omnichannel shoppers with a world-class mobile shopping experience - anywhere. Prior to this, Helen was CEO of Planet Retail (now known as EDGE) and WGSN, the global intelligence portal for retailers and brands, which are also part of the same group with Retail Week magazine.