Guy Swan
Client Strategy Director,
XCM
Guy Swan has been an integral part of the Horizon Powered by XCM team for over 13 years, playing a key role in shaping client success and strategy. With a career spanning analysis, data activation, and insight, Guy brings a well-rounded perspective on helping brands maximise opportunities and drive meaningful customer outcomes.
His expertise lies primarily in retail, sport, and hospitality, developed through partnerships with leading brands such as Card Factory, Ann Summers, Barbour, Aston Villa, Silverstone, and the Clermont Hotel Group. In recent years, Guy has also been instrumental in expanding XCM’s international presence, working extensively in the Middle East with clients including eXtra (United Electronics Company).
Sessions
-
25-Sep-2025THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGEBeyond the transaction: Turning personalised moments into lifetime value - Fireside chat
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
