Ellie is the Senior Digital Manager for Expert Marketing at Haleon, a world-leading consumer health company with brands such as Sensodyne, Voltarol & Centrum. In her current role, she heads up the expert digital strategy, focusing on the Expert to Ecomm – recommendation to Purchase initiative. Prior to this, she drove the test and learn agenda across Northern Europe working across creative, media and audiences; launching Haleon's first connected digital experience globally.