Ed studied Industrial Design at Loughborough University, where he first put his entrepreneurial flair to the test - running a student marketing and events company alongside his studies. After Graduating in 2011, Ed's company provided branding and marketing services for a broad mix of local and national clients. Towards the end of that year, Ed was introduced to Jamie Laing through a mutual friend, and together they founded Candy Kittens in 2012. Candy Kittens is a certified B Corp which has delivered category leading growth for 11+ years. Candy Kittens have built a team that's challenging the traditional perception of sweets, and disrupting a very dusty industry in the process. Their Gourmet Sweets are made using a vegan recipe, natural ingredients and real fruit juices whilst also being carbon neutral and palm oil free. Candy Kittens are on a mission to make better sweets. Ed is an entrepreneurial marketeer who is obsessed by brand. Coming from a design background he was initially responsible for creating the company's identity. He now manages the business and is completely dedicated to make Candy Kittens a household name. Ed's decisive, positive leadership has delivered 100% growth for the last three years running.