Debbie Ellison

Debbie Ellison

Debbie Ellison

Global Chief Digital Officer, VMLY&R Commerce
Debbie pioneers transformational business growth through people-first, technology solutions. Helping to shape the future of business, she has launched The Home of Connected Brands, situated in WPP’s Sea Containers UK campus. Packed with cutting edge technologies, cultural and behaviour insights, it allows clients to reimagine what it takes to build successful brands through best-in-class brand, customer and creative commerce experiences. She has established Social Commerce+, an innovative practice to help brands accelerate purchase and business growth by connecting commerce to social. Key clients include IHG and Diageo. 2022 saw Debbie launch Global Gen Z research across 5 markets with fast growing economies and high Gen Z populations, giving clients insight into how this powerful demographic place such importance on brand purpose and values and its influence on their buying behaviour. Debbie has been named a Hewlett Packard Enterprise Top 100 Chief Digital Officer 2022 – celebrating leadership, business acumen and digital innovation; Top Ten Inspirational Leader in 2021/ HSBC Ethnicity Awards; a Yahoo Finance/EMpower Ethnic Minority Executive Role Model three years running. She has led many of the DE&I initiatives resulting in VMLY&R UK Commerce named Diversity & Inclusion Company of the Year 2021 by The Drum and listed as a Top 25 Employer by Investing in Ethnicity 2022.
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