David M. Raab is Founder and CEO of the Customer Data Platform Institute www.cdpinstitute.org, a vendor-neutral organization that educates organisations about customer data management. Mr. Raab named the Customer Data Platform category in 2013. Mr. Raab has a long history as an independent consultant helping marketers to understand, find, and deploy marketing technologies and vendors. Clients have included Global 2000 firms in retail, financial services, telecommunications, publishing, technology, and other industries. He has written hundreds of articles and blog posts on marketing technology and regularly speaks and teaches at events around the world.