Seasoned thought-leader with 20+ years of diverse experience in the field of customer loyalty, data analytics and leading transformation initiatives. Extensive experience in corporate & international environment, managing complex inter-organizational programs. Strong leadership, achieving top results with employees’ engagement. Passionate about customers, employees and data insights to deliver superior experiences and business outcome. Cristina is the Global Head of Analytics at IKEA Customer Support. She drives and leads analytics globally to deliver transformational customer insights, enabling performance optimization and continuous value creation for IKEA customers. Cristina has previously worked at HP Inc where she held various leadership positions spanning across Customer Experience Analytics, Business & Strategy Development and R&D. Cristina graduated in Economics at the University of Bologna (Italy) and has a postgraduate in Finance and Marketing.  Cristina has 4 children who keep her busy. During her spare time Cristina enjoys cooking, dancing, skiing and spending time with friends and family. Cristina is based in Amsterdam, The Netherlands.