Colleen Waters
VP eCommerce,
Steven Madden Ltd
Colleen is the VP of E-Commerce at Steven Madden, Ltd. She focuses on delivering a customer centric path-to-purchase across a portfolio of brands including: Steve Madden, Dolce Vita, Betsey Johnson, ATM Collection and Blondo. In addition to the DTC websites, Colleen also oversees the brand apps, marketplaces and social commerce- including Tik Tok Shop- and launching key initiatives such as Buy with Prime. Colleen has over 20 years of retail experience with 13+ years in the digital space. Prior to joining Steve Madden, she worked at Victoria’s Secret, Hudson Bay Company, Lord & Taylor and Bloomingdale’s.
Sessions
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25-Sep-2025THE HEADLINE STAGEThe profitability puzzle: Balancing customer acquisition costs, fulfilment efficiency & site experience - Panel session
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