Carla Raven
Senior CRM & Insights Manager,
Benefit Cosmetics
Carla Raven is the Senior CRM & Insights Manager at Benefit Cosmetics, where she leads innovative customer engagement strategies. She has been instrumental in launching and scaling the WhatsApp channel in the UK market, playing a key role in driving its success and establishing it as a vital communication platform for the brand.
Sessions
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24-Sep-2025THE FUTURE OF CUSTOMER EXPERIENCE STAGEBeyond Email & SMS: How Benefit Cosmetics UK achieved growth and high engagement on WhatsApp – Fireside chat
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