Caitlin Johnstone
Ecommerce Lead,
Marco Paul
Caitlin Johnstone is a Scotland-based marketer who’s spent the last few years turning a 7-figure home and garden brand into an 8-figure international marketplace beast (with only minor emotional damage). She heads up the brand across 18 (and counting) marketplaces, with Amazon leading the way. Her data-led approach has uncovered both wins and pitfalls in global growth - mostly the kind you only make once. With a marketing degree and the freedom to make big calls, Caitlin’s hands-on experience with strategy, scaling, and untangling chaos. When she’s not knee-deep in dashboards, you’ll find her on a paddleboard or swimming in a local body of water.
Sessions
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25-Sep-2025THE GLOBAL GROWTH AND FULFILMENT STAGEGoing global, getting burned: The biggest mistakes eCommerce brands make when expanding internationally - Panel session
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