Antonio Lima, originally from sunny Lisbon has lived in London for the past 7 years and worked for some of the fastest growing tech companies in the UK: carwow, Deliveroo and Cazoo. His data career has been closely linked to the marketing analytics space where he's constantly seeking innovative approaches that leverage data and technology to disrupt traditional marketing methods. Some examples of this are: Customer propensity modeling at the service of value based bidding, attribution modeling with 1st party data and identity resolution, and marketing optimisation using marginal decreasing curves. Currently he's leading the e-commerce & marketing analytics function at Cazoo.