Antonia is the global Chief Marketing Officer of PwC, leading brand strategy for one of the world's most trusted companies, driving global marketing campaigns and running the client-facing technology stack. Before that, she was CMO at Capita where she built a strategic, data driven marketing function, transforming them from a loss making function to contributing 5bn+ pipeline. Prior to that, she led marketing for Thomson Reuters, delivering 17% of gross sales and 34% of pipeline. She also led marketing for Accenture's $3bn operations business to accelerate sales, drive customer loyalty and raise brand profile. She is passionate about B2B marketing and building high performance teams, loves solving business challenges, and driving strong, creative ideas can build real differentiation and brand profile.