Ann is the founder and CEO of Anicca Digital, an award-winning digital marketing agency based in Leicester. She has been working in digital marketing since 2002, after an interesting career in science, medical research, industrial research (for the leather industry) and clinical trials. Ann has two post-grad qualifications in business and marketing, and is also an Alumni of the Goldman Sachs “10k Small Businesses” programme. Ann’s main day-to-day responsibility at Anicca, is providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and workshops. She has even developed the A10 Marketing Framework, which everyone can use to develop their own digital marketing strategy and plans. As a consultant and trainer, Ann has to know a lot about all digital marketing techniques. As a result she is constantly striving to keep up-to-date and also likes to share her knowledge and the practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, In Orbit etc). Although Ann needs to know a bit about most channels, she admits that paid media is her real passion.