
Amy Essex
Head of Experimentation,
Virgin Media o2
Amy Barke leads experimentation and CRO at Virgin Media O2, heading up a high-performance team that thrives on curiosity, collaboration, and smart testing. She's focused on what comes after a site’s already optimized—digging into the details, running bold experiments, and embracing failure as fuel for learning. If you've hit a performance plateau, she’s here to help you dig deeper and test smarter.
Sessions
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24-Sep-2025THE OPTIMISATION STAGEThe impact zone: Where great sites go to learn more - Solo session