Allyssa Kaiser
VP of DTC and Performance Marketing,
NEST New York
Allyssa Kaiser is a senior marketing leader with 12+ years of experience driving growth through marketing, digital media, and brand strategy. She is currently the Vice President of DTC & Performance Marketing at NEST New York, where she leads direct-to-consumer efforts across online flagship nestnewyork.com and Amazon, while supporting key retail accounts (e.g., Sephora, Ulta Beauty, Harrods) globally. Since joining NEST in 2021, she has accelerated eCommerce growth, scaled customer acquisition, and optimized the business across numerous touchpoints and KPI's. Earlier in her career, Allyssa held agency roles at multiple "Big Five" groups, including Publicis, Interpublic, and Dentsu, and gained in-house marketing experience across major retail, fashion, sports, and consumer brands.
Sessions
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25-Sep-2025THE HEADLINE STAGEThe profitability puzzle: Balancing customer acquisition costs, fulfilment efficiency & site experience - Panel session
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