Alexey Bokov
Vice President Marketing Europe,
Visa
Alexey Bokov is Vice President of Brand Product, Content and Experience at Visa Europe, where he leads the integration of product, brand and content strategies across the region. He’s passionate about using technology to enrich everyday consumer lives, and his current focus includes looking at shifting AI as a tool to commercialised products.
He's held several leadership roles at Visa since joining in 2021, including as Head of Marketing for Russia, and VP Brand Product Content and Experience in Europe.
Sessions
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25-Sep-2025THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGEFrom campaign to product: How data and AI are shaping digital commerce user experience (UX) - Solo session
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