Alex Humphries-French
MADTech Practice Director,
Propeller Group
Alex Humphries-French is MADTech Practice Director at Propeller Group. He helps adtech, martech, retail and digital media brands navigate the evolving marketing landscape, where performance and brand marketing converge to drive revenue and ROI. With two decades in PR, communications, and marketing, Alex has led strategy for major digital platforms, consumer tech giants, and high-growth adtech firms. Before Propeller, he headed marketing & comms at audience engagement specialists Dizplai (formerly Never.no), shaped media strategies for broadcast and tech brands at Red Lorry Yellow Lorry, and drove B2B/B2C marcomms at Rotolight. He has also specialised in personal branding, publicity and marketing for actors at leading casting and talent agencies at Elstree Studios and Pinewood Studios.
Sessions
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24-Sep-2025THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGEIs social commerce the future or just a fad? - Panel session
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