Alasdair Wheeler
Head of CRM Data and Delivery,
The AA
An experienced direct marketing and data manager who is at ease with the management of marketing data, campaign selections and associated capabilities. In his nine years at the AA he has overseen a huge transformation in the martech space; multiple marketing selections tools, a new marketing data platform and new solutions for the capture and management of permissions.
Sessions
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25-Sep-2025THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGEFrom silos to strategy: Building a compliant, connected customer data future - Fireside chat
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