What will replace GDPR: New privacy and data regulations and insights from the DPDI Bill
)
The landscape of privacy and data regulations is undergoing a significant shift, with the DPDI Bill poised to reshape the UK's post-Brexit data protection regime. In the session titled "What will replace GDPR: New privacy and data regulations," Chris Combemale, CEO of the Data & Marketing Association (DMA), shed light on key insights essential for marketers:
🎧 Listen to the Full Session
Key Session Insights
-
Government Engagement:
Combemale highlighted the DMA's engagement with the UK government, ensuring clarity in updates to data protection legislation, providing marketers with a clear understanding of their obligations.
-
Legitimate Interest:
The legislation clarifies the use of legitimate interest for marketing purposes while upholding EU adequacy standards, offering marketers a robust framework for responsible data usage.
-
Encouraging Innovation:
Updates to definitions of direct marketing and scientific research aim to foster innovation, enabling marketers to explore new avenues while complying with regulatory requirements.
-
PECR Amendments:
Amendments to the Privacy and Electronic Communications Regulation (PECR) include extending soft opt-in for nonprofits and reducing cookie consent burdens, streamlining compliance processes for marketers.
-
Support for SMEs:
The legislation reduces accountability requirements for SMEs and exempts smaller firms from high-risk processing, providing relief for businesses navigating complex regulatory landscapes.
-
Balancing Privacy and Growth:
Combemale emphasised the legislation's emphasis on balancing privacy and growth, ensuring retention of key consumer rights such as the right to object to marketing activities.
As businesses prepare for the implementation of the DPDI Bill, understanding these key insights is crucial for navigating the evolving privacy landscape while fostering innovation and growth.
Latest News
-
)
Meet Samantha, currently the Head of Marketing Automation at the Financial Times. -
)
In this session, Rachael Kotadia and Danni Hunt from RedEye teared up the rule book and addressed some of the marketing myths that B2C marketers face today to help you be a better marketer and smash y ... -
)
In a direct and insightful session, James Sharman and Ellie Webster from Haleon explored data-driven marketing strategies, focusing on the transformative power of personalisation in capturing the hear ... -
)
In a recent conference session chaired by Andrew McClelland, IMRG Consultant & Co-Founder of The Data Project Ltd, Tom Barton, Co-Founder and Director of Food, Quality, and Sustainability at Honest Bu ... -
)
Why does your company need both good customer experience (CX) and a successful customer journey? Aren’t they the same? Not exactly. Find out how to devise, and get management buy-in for your new custo ... -
)
Envisioning a future without third-party tracking cookies raises crucial questions for data-driven marketing. Marketers face significant challenges in reimagining customer acquisition strategies. Yet, ... -
)
Trends were once the purview of the press and the brands that paid them. Now, social media has laid waste to this top-down approach to popular culture and consumers have taken much of the power back, ... -
)
Take a peek into the future with this presentation about the challenges that digital marketers will face, and how to address them today, with Dimitrios Rokos, Chief Commercial Officer of WayMore. Key ... -
)
As competition within marketing channels becomes fiercer, numerous firms are overlooking an essential resource: their existing structured data. This talk shed light on the frequently underestimated op ... -
)
Are your B2B campaigns falling short? Chris Frampton from 6sense shares key insights! -
.png/fit-in/500x500/filters:no_upscale())
Claire Ferreira, Founder and Chief Marketing Officer of "Mums in Marketing," shared key insights into the transformative power of digital communities for brands and retailers during her conference at ... -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.
