November 2023 in Marketing
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OpenAI CEO Fired and Re-Hired
In under a week, Sam Altman, the brain behind ChatGPT, has transitioned from being the CEO to the ex-CEO and back again at Open AI. In a twist reminiscent of a script from a show like "Silicon Valley," the artificial intelligence firm startled everyone by first declaring Altman's departure, only to reverse the decision and reinstate him a couple of days later. There's a fresh board in place now, and the company is pledging to delve into an internal investigation regarding Altman's actions.
LinkedIn Turns 20 Years Old!
In November, LinkedIn marked its 20th anniversary, evolving from a job-search platform to a ‘must have’ social media channel for every B2B marketer. This professional community, which surpassed a billion members in November, has seamlessly incorporated AI summary tools into job searches and advertising and recently rolled out AI chatbots to assist candidates in their job searches.
X is to replace everything?
If you don’t think your marketing and business plans are ambitious enough, take inspiration from Elon Musk. In the leaked all-hands meeting recording, the new owner of X-Twitter mentioned that ‘X will replace YouTube, LinkedIn, FaceTime, dating apps, and even your bank’. According to Business Insider, X has been steadily dropping its value by nearly $70 million per day since its acquisition by Musk.
Black Friday puts pressure on retail industry
The mid-November data poll conducted by IMRG revealed that 42.5% of a select sample of retailers were dissatisfied with their online trade just a few weeks before Black Friday. Marketers also faced the challenge as a recent study by Nibble suggested that only 30% of messages managed to persuade customers to complete the transactions. The final performance numbers will be revealed next month.
YouTube rolls out campaign against Ad Blockers
YouTube intensified a global initiative against ad blockers. Users who use ad blockers may experience restrictions and receive a message stating that video playback is blocked unless YouTube is whitelisted or the ad blocker is turned off. The platform is urging users to either permit ads or subscribe to YouTube Premium.
Latest News
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Technology for Marketing is excited to launch the Top 100 Marketing Influencers Index for 2023 to recognise those in the industry that use social media to influence, educate and innovate our sector. -
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From zero to a million, the story of how Laura Riches co-created a brand from nothing in three months, and set out to reinvent how to market wine creatively. -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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Looking at a few marketing campaigns, Ann the Storycoach teaches you to spot the storytelling and bring your customers into a different world with creative communication. -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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A talk about what it mean to have a genuine message in an industry faced with scrutiny, and how to craft impactful campaigns based on honesty and transparency, while not allowing perception to stand i ... -
London, 18th January 2023: CloserStill Media, the producer of market-leading business events, exhibitions and conferences, today announced it has purchased a majority stake in CommerceNext, a leading ...
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28 September 2022 - The UK’s biggest eCommerce and marketing technology events returned in-person, with a successful debut at London ExCeL, welcoming thousands of leading retailers and brands on day o ...
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Digital commerce and the future of e-commerce as we know it: Pre-keynote interview with Karl Lillrud
It is often said that the best business people are those who live to solve problems - not just sell products. But sometimes it can be hard to see the wood for the trees. Organisations can struggle to ... -
It costs 80% less to keep a customer than to acquire one, yet brands are continuing to fall short in how they build relationships with their customers. Customer Relationship Management (CRM) is essent ...
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The exhibition floor and conference theatres were jam-packed, as thousands of retailers and marketers joined the UK’s biggest two-day eCommerce and marketing technology event. London, 30 September 202 ... -
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Paul Brett, Executive Producer at Flying Tiger, delves into the dynamic landscape of movie marketing and its intricate dance with cutting-edge technologies.
