The Increasing Value of a Website Session
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In this conference, Greg Landon, Head of Marketing at Leadoo, provided key insights into the growing importance of website sessions for marketers.
Listen to the Full Session
Key Insights:
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Evolving Search Landscape: The rise of zero-click searches and AI answers in search engines is increasing the value of website sessions.
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Rising Costs: As search ad competition and spending grow, the cost of acquiring quality traffic continues to rise. Relying solely on paid ads is no longer a viable solution.
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Conversion Focus: Marketers often overlook the opportunity to improve conversion rates, missing the potential to convert the 98% of visitors who currently don't convert.
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Interactive Experiences: Landon recommended hiring tools like Leadoo to create personalised, interactive experiences, which can be more effective than addressing external traffic issues.
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Proven Results: Data shows that Leadoo clients see a 70% average increase in conversion rates, generating more leads even with less traffic.
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Maximising Conversion: Marketers should prioritise maximising the conversion of existing traffic over merely increasing traffic volumes, as quality sessions become more scarce and costly.
This session highlighted the need for marketers to shift focus from traffic volume to conversion optimisation to enhance the value of website sessions effectively.
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