23 Feb 2024
ChatGPT + LinkedIn = Social Selling Success
.png/fit-in/700x9999/filters:no_upscale())
Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content.
Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores:
- How to make ChatGPT sound exactly like you
- Analysing your audience and their pains
- Creating powerful posts that resonate
🎧 Listen to the Full Session
In this session:
- Tune ChatGPT to Your Voice: Murray's 5-step playbook emphasises using ChatGPT prompts to establish your unique tone, identify audience pain points, generate post ideas, draft posts, and refine them.
- Personalisation is Paramount: Training ChatGPT on your content style and values enhances personalisation, making your LinkedIn posts more effective compared to generic AI-generated content.
- Human Touch in Drafting: While ChatGPT accelerates the drafting process, Murray suggested adding a personal touch to the AI-generated post ideas, acknowledging AI's current limitations in originality and insights.
- Acknowledge AI's Limits: Murray highlighted AI's limitations such as bias, plagiarism tendencies, and the inability to tell compelling stories or educate like humans, underscoring the importance of human involvement.
- AI as an Assistant, Not a Replacement: Emphasising the role of AI as an assistant, Murray stressed that it should amplify human creativity and reduce effort, rather than being viewed as a one-click solution.
- Synergy of AI and Human Skills: The session concluded with a powerful statement – the combination of AI and human skills crafts the most engaging, personalised LinkedIn content, setting you apart in the crowded digital landscape.
Latest News
-
)
Integrating AI into Your Marketing the Smarter Way -
)
Meet Jamie Crummie, co-founder of Too Good to Go, the app tackling food waste and now serving over 100 million users globally. In this interview, Jamie shares his journey, challenges, and vision for a ... -
)
We spoke with Amie Lane, Senior Manager, Partner and Field Marketing at referral marketing platform Mention Me on what she’s looking forward to seeing at this year’s eCommerce Expo and Technology for ... -
)
Frank Brooks explains what’s exciting him most in eCommerce and marketing right now and the best advice he’d give to new professionals. -
)
Vanessa Mallia, Head of Growth at WeDoCRM, highlights AI-driven personalisation, omnichannel strategies, and key industry challenges ahead of eCommerce Expo and Technology for Marketing. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Thanks to CPDme, your attendance at Technology for Marketing and eCommerce Expo will be accredited this year! -
)
Oliver Shayer, Boots UK's Omni-Media Director delves into how brands can blend online convenience with immersive in-store experiences to create interactions that resonate with Gen Alpha. -
)
Discover how these five AI tools can supercharge your personal productivity and free up hours in your day, whether you’re a solopreneur or simply looking to optimise your workflow. -
)
In this conference, Greg Landon, Head of Marketing at Leadoo, provided key insights into the growing importance of website sessions for marketers. -
)
Experts from HubSpot, Vodafone Business, BBC, ScoreApp, and Echo discussed leveraging AI, personalisation, and future MarTech trends to drive growth and enhance customer experiences for growing busine ... -
)
In this conference Nick Primmer, ASDA's Senior Media Manager and Kat Broomhead, Managing Partner at Spark Foundry provided key insights on harmonising brand and performance marketing, using the analog ...
