26 Apr 2023
April 2023 in Marketing
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.
-
Shopify launches new eCommerce payments tools
-
Zalando launches AI fashion assistant
-
UK-based Primark expands online click-and-collect service as sales grow
-
Instagram rolls out new feature that makes it possible to shop without leaving the app
-
Amazon Business, the B2B division of Amazon is planning to expand in Europe
-
Google published reports on Google Ads' interest-based advertising testing
Read our deep-dive into the rebranding on Pepsi's visual identity: read more
Social media and search engine updates April 2023
The latest social media updates and tools to enrich your marketing strategy and campaigns
Twitter updates are hard to keep up with these days. Here’s what you may have missed:
- Twitter reinstates the free blue checkmarks for accounts with over a million followers
- The platform now requires advertisers to pay for verification to run ads in order to reduce fake and scam accounts an ensure a safer experience for users
- Twitter seeks to increase transparency regarding shadow bans
Meta and Instagram
- Meta releases a series of free webinars to teach you how to get better ad performance with Conversions API
- Instagram rolled out a program to expand monetisation for Instagram reels creators while releasing new creative tools for video creation in an effort to compete with TikTok
- Instagram now allows you to display up to 5 links in your profile bio
TikTok
- The social media giant released a generative AI avatar creator. Upload 3-10 photos of yourself that can generate up to 30 avatars.
- Google released a guide on “how to write high quality reviews”
Latest News
-
)
Michelle Hurney, Head of CRM at Wonderskin, explores career lessons, customer engagement, and how data, empathy, and AI shape the future of retention-focused marketing. -
)
In today’s digital economy, high-profile social media influencers wield significant power over consumer behaviour. However, with great influence comes great responsibility. From Italy to the UK and be ... -
)
Meet the Top 100 Marketing Influencers Shortlist of 2025. The innovators, disruptors, and rising stars leading the way in marketing. This year’s ranking is still under wraps, and the countdown begins ... -
)
Automated compliance tools are essential for brand protection. This article explores their strengths, the risks of relying solely on AI, and why a hybrid approach ensures compliance and consistency. -
)
Saptak Bose, a global leader in adtech, shares insights from his adtech journey, lessons from Google, and advice for navigating the fast-paced world of marketing tech. -
)
We sat down with Rosie Bailey, the CEO of Nibble and out 2024 AI Startup Contest winner, to talk about her experience from 2024's contest at Technology for Marketing! -
)
Luiza Grinberg has worked at multiple prominent organisations, and today she shares her learnings from across her career, as well as how to create paid eCommerce content that converts. -
)
Meet the Top 100 Marketing Influencers of 2024 - the innovators, disruptors, and rising stars leading the way in digital, content, brand, and growth marketing. -
)
This month's eCommerce and marketing roundup explores UK tax shake-ups, AI's impact on SEO, voice commerce breakthroughs, and how platforms like TikTok and Threads are transforming the path to purchas ... -
)
Ekwy Chukwuji, founder of Equi Botanics, shares how she built an award-winning beauty brand, leveraged AI to scale her business, and became a thought leader in AI-driven marketing and automation. -
)
Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Lauren Hannifan, co-founder of Snug, shares how she built a standout D2C brand, disrupted the furniture industry, and created impactful customer experiences on a budget. Lauren's Career and Advice ...
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
