AI-driven experimentation
Run smarter tests with AI-driven insights that scale across your business.

• Generate variations instantly with AI, eliminating dev bottlenecks.
• See changes explained automatically with AI Variation Summary—no guesswork, just insights.
• Send more traffic to winning variations for higher conversions.
• Discover your next big experiment with AI-driven test ideas and key metrics.

Fastest, flicker-free testing
Deliver experiences at the edge for speed and reliability.

• Reduce latency with server-side execution for instant experiment delivery.
• Eliminate page flicker by processing tests before the page loads. 
• Smooth performance with our global CDN-powered experimentation .

Go beyond A/B testing
Unlock advanced testing methods to find what resonates best with your users.

• Run smarter tests with A/B, multivariate, and multi-armed bandits to optimize every element.
• Maximize conversions dynamically by automatically shifting traffic to top-performing variations.
• Deliver personalized experiences based on user behavior, context and intent.

Collaboration made easy
Bring your team’s ideas together in one place, empowering everyone to brainstorm, create, and launch winning experiments together.

• All-in-one platform for brainstorming, design, and tracking in one unified space.
• Crowdsource and prioritize ideas from across the company and turn the best ones into impactful tests.
• Track and celebrate progress with shareable calendars and celebrate team wins through visible results.

Lern more here: https://www.optimizely.com/products/web-experimentation/