Plan and collaborate   
Ideate with your team and plan your program from one centralized place. 

• Orchestrate your entire program from flexible board, timeline, list, and calendar views. 
• Collaborate on new experiences, maintain version history, and track approvals. 
• Work together in one place and capture ideas from anywhere in the organization. 

Create experiences that “WOW”  
Create targeted experiences that drive conversions and engagement. 

• Connect first- and third-party data points to build precision-targeted audiences. 
• Create, preview, and publish experiences from a single, beautiful WYSIWYG editor.
• Create new, on-brand experiences fast with pre-built templates for count-down timers, banners, and more.  

Deliver targeted experiences, fast   
Put high-performing experiences in front of the right people, at the right time. 

• Create events to trigger personalized experiences based on button clicks, form submissions—and anything else. 
• Automatically decide who to target with segments that update in real-time as visitors interact with your site. 
• Deliver personalized experiences without flicker, at unparalleled speed.

Measure ROI with confidence   
Use industry-leading reporting and stats to measure ROI and gain valuable insights.  

• Get the most accurate results and learn what works faster with Optimzely’s Stats Engine. 
• See a breakdown of each personalized experience to easily understand ROI.  
• Get reporting metrics for your entire program and drill down to see results by device type, source type, and more. 

Learn more here: https://www.optimizely.com/products/personalization/