Master AI-powered planning

Plan detailed content and campaigns with Opal, Optimizely's AI, while easily managing and prioritizing one-off requests to ensure nothing falls through the cracks.

• Multi-view calendars and shared workspaces give full visibility into upcoming content and campaigns
• Opal can ideate and create entire campaigns—from compehensive briefs to content—so you can execute faster
• Manage and organize marketing requests with intelligent request forms

Explore the capabilities of our content marketing platform

MAX VISIBILITY

Master AI-powered planning

Plan detailed content and campaigns with Opal, Optimizely's AI, while easily managing and prioritizing one-off requests to ensure nothing falls through the cracks.

• Multi-view calendars and shared workspaces give full visibility into upcoming content and campaigns
• Opal can ideate and create entire campaigns—from compehensive briefs to content—so you can execute faster
• Manage and organize marketing requests with intelligent request forms

 

Scale production with AI Agents  

Make on-brand content creation a breeze.

• Leverage specialized agents to efficiently create on-brand and compliant content
• Use flexible workflows embedded with AI to ensure content is swiftly reviewed and approved
• Provide feedback easily through comments, markups and annotations
• Preview and publish to any (yes, any!) downstream channel—without ever leaving the platform 

 

Get the most out of your content 

Manage all of your brand-approved assets in a centralized (just-for-marketing) repository.

• Increase reuse of content with fully-integrated creation and publishing workflows 
• Use AI-powered tagging and asset renditions to automate time-intensive tasks 
• Control your brand with shareable collections, asset expiration, and brand portals and templates 

 

Stay data-driven  

Keep tabs on content performance and the efficiency of your content lifecycle. 

• Gain insight into content engagement with robust performance analytics 
• Easily tie content to business impact and capitalize on impactful assets with ROI analytics 
• Drill into efficiency: Pinpoint blockers, what content is being produced for certain audiences, and more with operational analytics