Unlocking growth in emerging markets: What retailers need to know about EMEA, Türkiye & beyond - Solo session
24 Sep 2025
THE GLOBAL GROWTH AND FULFILMENT STAGE
General eCommerce Insights
Growth & Customer Acquisition
Technology & Innovation
Digital Differentiation
For international expansion leads, ecommerce strategists, and digital commerce executives who want to understand the opportunities and challenges of entering fast-growing, tech-savvy markets with unique consumer behaviours and supportive ecosystems.
Emerging markets are no longer just future opportunities, they’re current growth engines. In this session, we’ll explore the EMEA and Türkiye regions, where digital adoption is high, governments are incentivising innovation, and consumer expectations are evolving rapidly. With parallels drawn to APAC markets, this session will share how brands can align product, tech, and go-to-market strategies to succeed across diverse, dynamic regions.
What you can expect to takeaway:
• Key consumer behaviours and digital trends driving growth in EMEA and Türkiye
• How local government initiatives and infrastructure are accelerating ecommerce adoption
• Practical considerations for adapting your product, marketing, and tech stack for regional success
• Generalised insights for approaching similar dynamics across APAC and other emerging markets
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