As a disabled person, Mike Adams OBE has dedicated his life to changing the disability conversation, turning it into both a commercial and social opportunity for business.
In this session, he will discuss his lived experience of design accessibility, the European Accessibility Act (EAA), its impact on e-commerce, and how businesses can enhance brand reputation and long-term growth through inclusive design.

What you can expect to take away:

- How you can ensure your website is genuinely accessible to everyone and meets EAA requirements, thereby reducing legal risks and avoiding penalties for non-compliance.
- Ways to boost your sales by maximising the £274 billion consumer spending power (Purple Pound) of disabled people and their families.
- How software and AI can help your business convert the estimated 101 million people living with disabilities in the EU into loyal customers, while enhancing your brand’s image.