Co-located with eCommerce Expo

24 - 25 September 2025
Excel London

24 - 25 September 2025
Excel London

2025 Conference Programme

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The untapped edge: 3 digital accessibility strategies to increase your eCommerce profits - Solo session

24 Sep 2025
THE FUTURE OF CUSTOMER EXPERIENCE STAGE
B2B B2C General eCommerce Insights Revenue Optimisation Growth & Customer Acquisition Branding & Content

As a disabled person, Mike Adams OBE has dedicated his life to changing the disability conversation, turning it into both a commercial and social opportunity for business.
In this session, he will discuss his lived experience of design accessibility, the European Accessibility Act (EAA), its impact on e-commerce, and how businesses can enhance brand reputation and long-term growth through inclusive design.

What you can expect to take away:

- How you can ensure your website is genuinely accessible to everyone and meets EAA requirements, thereby reducing legal risks and avoiding penalties for non-compliance.
- Ways to boost your sales by maximising the £274 billion consumer spending power (Purple Pound) of disabled people and their families.
- How software and AI can help your business convert the estimated 101 million people living with disabilities in the EU into loyal customers, while enhancing your brand’s image.

Speakers
Mike Adams OBE, CEO - EnableAll

With thanks to our sponsors & partners...