The psychology of attention and retention: Small ideas big impact - Solo session
24 Sep 2025
Headline Stage
For marketers, brand strategists, and commercial leaders who want to understand the hidden forces behind consumer behaviour, boost retention through subtle shifts, and apply behavioural thinking to drive disproportionate outcomes
What if the key to growth wasn’t bigger budgets or better tech but smaller smarter interventions? In this provocative and practical session, Rory Sutherland unpacks the psychology behind attention and retention, showing how seemingly minor changes in language, design, or framing can have massive effects. Blending behavioural science with real world marketing examples, he offers a refreshingly simple lens through which to understand and influence how people think feel and buy.
What you can expect to takeaway:
- How small well timed interventions can dramatically shift customer behaviour
- Why attention is the first and often overlooked step to long term loyalty
- Ideas that benefit both the customer and the brand without the need for complex systems
- A behavioural lens for marketing that could unlock growth not just for brands but the wider economy
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