The profitability puzzle: Balancing customer acquisition costs, fulfilment efficiency & site experience - Panel session
25 Sep 2025
Headline Stage
This panel is designed for marketing, eCommerce, and operations leaders who aim to achieve sustainable growth by effectively balancing customer acquisition costs, operational efficiency, and site performance.
As digital advertising costs increase, eCommerce businesses need more effective strategies to acquire and retain customers, while also optimising fulfillment and the shopping experience. This panel will cover data-driven methods for reducing CAC, improving logistics, and using technology to boost conversion rates and profitability.
Here are the key takeaways for attendees:
- Effective strategies for lowering CAC through first-party data, retention marketing, and diversified acquisition channels
- Best practices for optimizing fulfillment and last-mile delivery to reduce costs and improve customer satisfaction
- Insights on enhancing website UX, checkout optimisation, and AI-driven personalization to increase AOV
Target Level: Executive / Manager / Head of / Director
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