Co-located with eCommerce Expo

24 - 25 September 2025
Excel London

24 - 25 September 2025
Excel London

2025 Conference Programme

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The profitability puzzle: Balancing customer acquisition costs, fulfilment efficiency & site experience - Panel session

25 Sep 2025
THE HEADLINE STAGE
B2B B2C Data & Privacy General eCommerce Insights Operations & Logistics Revenue Optimisation
This panel is designed for marketing, eCommerce, and operations leaders who aim to achieve sustainable growth by effectively balancing customer acquisition costs, operational efficiency, and site performance.
 
As digital advertising costs increase, eCommerce businesses need more effective strategies to acquire and retain customers, while also optimising fulfillment and the shopping experience. This panel will cover data-driven methods for reducing CAC, improving logistics, and using technology to boost conversion rates and profitability.
 
Here are the key takeaways for attendees:
  • Effective strategies for lowering CAC through first-party data, retention marketing, and diversified acquisition channels
  • Best practices for optimising fulfillment and last-mile delivery to reduce costs and improve customer satisfaction
  • Insights on enhancing website UX, checkout optimisation, and AI-driven personalisation to increase AOV
 
Target Level: Executive / Manager / Head of / Director
Chairperson
Farzana Nasser, eCommerce Growth Marketing & Business Transformation - Chameleon Collective
Speakers
Ann Marie Ippoliti, SVP, Digital Commerce, Consumer Marketing, Global Analytics - Michael Kors
Colleen Waters, VP eCommerce - Steven Madden Ltd
Allyssa Kaiser, VP of DTC and Performance Marketing - NEST New York

With thanks to our sponsors & partners...