For eCommerce leaders, digital product teams, and optimisation specialists who want to evolve their conversion strategies by integrating AI, deep user insights, and privacy-first data practices.

In this panel, experts discuss how CRO is being redefined by AI-powered personalisation, first-party data, mobile-first behaviours, and trust-building tactics. Discover how to optimise not just conversions, but long-term customer value in a rapidly shifting digital landscape.

 

What you can expect to takeaway:

- How AI is enabling hyper-personalisation beyond traditional segmentation

- Why first-party data is now central to accurate, privacy-compliant optimisation

- New approaches replacing traditional A/B testing, including predictive analytics and behavioural insights

- Why CRO must now support the full customer journey, from discovery to loyalty