The new rules of conversion: Where CRO meets AI, trust, and first-party data - Panel session
24 Sept 2025
THE OPTIMISATION STAGE
B2C
Data & Privacy
General eCommerce Insights
Revenue Optimisation
Technology & Innovation
For eCommerce leaders, digital product teams, and optimisation specialists who want to evolve their conversion strategies by integrating AI, deep user insights, and privacy-first data practices.
In this panel, experts discuss how CRO is being redefined by AI-powered personalisation, first-party data, mobile-first behaviours, and trust-building tactics. Discover how to optimise not just conversions, but long-term customer value in a rapidly shifting digital landscape.
What you can expect to takeaway:
- How AI is enabling hyper-personalisation beyond traditional segmentation
- Why first-party data is now central to accurate, privacy-compliant optimisation
- New approaches replacing traditional A/B testing, including predictive analytics and behavioural insights
- Why CRO must now support the full customer journey, from discovery to loyalty
Chairperson
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