Co-located with eCommerce Expo

24 - 25 September 2025
Excel London

24 - 25 September 2025
Excel London

2025 Conference Programme

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The future of shopping: Scaling live commerce across borders - Fireside chat

24 Sep 2025
THE FUTURE OF DIGITAL COMMERCE STAGE
B2B B2C General eCommerce Insights Growth & Customer Acquisition Digital Differentiation General Marketing Insights
For ecommerce leaders, social commerce strategists, digital marketers, and brand founders that want to learn how to drive growth through live shopping, scale social-first businesses, and navigate expansion across Europe.
Live streaming is redefining how consumers discover and buy, but turning viral moments into sustainable growth takes more than just going live. In this candid fireside chat, Nora from TikTok Shop joins a successful brand, to share real-world insights on building a loyal audience, turning views into revenue, and successfully expanding into new markets. Together, they’ll break down what works, what doesn’t, and what’s next in the world of live commerce.
 
What you can expect to takeaway:
• How to build and scale a live streaming strategy on TikTok Shop
• Lessons from a successful brand's growth story—scaling from local to international
• Practical advice for entering European markets with a social-first mindset
 
Level it's for: Manager / Head of / Director / Founder
Speakers
Nora Zukauskaite, Integrated Marketing Director - TikTok Shop U.K.

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