For eCommerce strategists, digital retail teams, and omnichannel leaders who want to learn how a pure-play physical retailer is successfully bridging offline and online to meet modern shopper expectations.

 

After launching a trial in late 2022, Primark has now rolled out its Click & Collect service to all 187 UK stores. This move gives shoppers access to over 5,000 items, including full women’s, men’s, kids’ and homeware ranges, online, with free, scheduled in-store pickup. Primark’s Senior Ecommerce Trading Manager will share how this click-and-collect rollout is transforming shopper convenience, increasing footfall, and opening a new growth avenue in a traditionally in-store business.

 

What you can expect to takeaway:

- How Primark designed and scaled Click & Collect to enhance convenience and drive online-to-store footfall

- The operational and tech considerations behind integrating extensive product ranges into a highly automated supply system

- Shopper behaviour changes: expanding range availability in smaller stores and scheduled pickup without delivery charges

- Measurable business impact: Increased traffic, incremental spend, and broader customer reach