Co-located with eCommerce Expo

24 - 25 September 2025
Excel London

24 - 25 September 2025
Excel London

2025 Conference Programme

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The click & collect revolution: How Primark is bringing convenience to the high street - Solo session

25 Sep 2025
THE GLOBAL GROWTH AND FULFILMENT STAGE
For eCommerce strategists, digital retail teams, and omnichannel leaders who want to learn how a pure-play physical retailer is successfully bridging offline and online to meet modern shopper expectations.
 
After launching a trial in late 2022, Primark has now rolled out its Click & Collect service to all 187 UK stores. This move gives shoppers access to over 5,000 items, including full women’s, men’s, kids’ and homeware ranges, online, with free, scheduled in-store pickup. Primark’s Senior Ecommerce Trading Manager will share how this click-and-collect rollout is transforming shopper convenience, increasing footfall, and opening a new growth avenue in a traditionally in-store business.
 
What you can expect to takeaway:
- How Primark designed and scaled Click & Collect to enhance convenience and drive online-to-store footfall
- The operational and tech considerations behind integrating extensive product ranges into a highly automated supply system
- Shopper behaviour changes: expanding range availability in smaller stores and scheduled pickup without delivery charges
- Measurable business impact: Increased traffic, incremental spend, and broader customer reach
Speakers
Andy Furlong, Senior Ecommerce Trading Manager - Primark

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