Intentional AI: Leading personalisation without losing trust - Solo session
25 Sep 2025
THE AI-POWERED MARKETING STAGE
Data & Privacy
Growth & Customer Acquisition
Technology & Innovation
You already work inside AI systems. Google Ads optimises in milliseconds. Meta predicts your audiences before you brief your team. Programmatic moves faster than human insight. But as AI becomes embedded across your stack, the responsibility to lead with intention falls to you.
Gain a clear framework for making confident AI decisions. You’ll learn how to apply the AI Trust-Scale Seesaw. A strategic guide for balancing high-speed optimisation with human-led intent. We’ll explore how to direct outcomes inside AI-powered tools, assess new platforms, and avoid the false confidence of “automated relevance.”
What you’ll take away:
- A leadership-level guide to managing AI personalisation at scale
- Signals that show when to trust AI systems, when to step in
- 5 critical checks to run before investing in new AI marketing tools
Level: Executive / Head of / Director
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