Is your PPC budget working as hard as it can? - Solo session
24 Sep 2025
Advanced Data, Insights & Personalisation Stage
For people in charge of the marketing budget that want to understand whether PPC is working as hard as it can for their business (... or whether they're flushing money down the drain).
Now more than ever you're getting challenged and questioned about every single penny you spend, and sometimes, you're expected to do more and better with a shrinking budget. Come along for this talk and let me share with you the checklist I've used to audit the setup of every potential PPC client since 2016. It will be immediately clear to you whether you're on the right track, where you should focus your attention to improve efficiency, or whether you should not be spending money right now.
What you can expect to takeaway:
- What's the scenario in which a business should run ads
- What are the not-perfect-but-still-ok scenarios
- The key role of data and analytics in advertising
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
)
.svg){kind=logo}
){kind=logo}
