Co-located with eCommerce Expo

24 - 25 September 2025
Excel London

24 - 25 September 2025
Excel London

2025 Conference Programme

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Why Marketers aren't getting results: The B2B marketing gap - Solo session

25 Sep 2025
THE FUTURE OF DIGITAL MARKETING STAGE
B2B

For B2B marketers who want to simplify their strategy, get buy-in from leadership, and finally get results.

Many B2B marketers feel overwhelmed by high volumes of unstrategic tasks and struggle to get the results demanded of them. The reason? They’re not starting with a solid strategy, and their businesses often don’t understand marketing properly. Most aren’t even sure where to begin with writing a successful marketing strategy.

In this session, we’ll introduce the key steps to creating a simple marketing strategy that leads to real results - and one that almost guarantees leadership buy-in.

What you can expect to takeaway:

  • The key elements of a solid, no-fluff B2B marketing strategy that actually works
  • How to simplify your approach to avoid overwhelm and wasted time
  • Proven tips for getting leadership on board with your strategy from day one

Level it's for:
Manager/Head of/Director

Speakers
Jade Tambini, Founder and Marketing Course Leader - B2B Jade

With thanks to our sponsors & partners...