Before you buy another “AI” tool, get the groundwork right. In this 25-minute session we’ll cover the five things that make personalisation actually work: ask for permission clearly, keep one tidy list of people (no duplicates), prepare a small library of reusable message blocks, pick a handful of obvious moments to trigger them, and track results with a simple scorecard anyone can read.

We’ll also scan where personalisation will hit hardest across channels—not just email. Think website and in-app moments (home hero, pricing nudges), SMS/WhatsApp, push, paid ads, chat/sales follow-ups, and onboarding.