The science of conversion: The abandoned cart challenge - Solo session
24 Sep 2025
THE OPTIMISATION STAGE
For those in CX, CRO, and Online Sales that want to learn more about the issues faced when checking out online and want to understand how to reduce cart abandonment.
Cart abandonment represents one of the most significant challenges in an online business. By looking at customer behaviour, CX and CRO best practices we can reduce abandonment and drive Conversion to new heights.
You can expect to take away
- How consumer psychology such as decision paralysis, contributes to cart abandonment, and how to counteract it effectively
- UX and checkout design tactics that reduce friction and significantly increase conversion rates
- A practical guide to approaching funnel abandonment
Level: Managers, Head of