This session examines how intelligent assistants are redefining the paths to purchase—from discovery and comparison to conversion—and what brands must do to adapt. Discover actionable strategies for optimizing your online presence for AI, integrating product data and brand voice into AI ecosystems, and maintaining relevance in the next era of ecommerce.

For marketers, ecommerce experts, and executives who want to understand the impact of AI on shopping behavior, future-proof their digital strategies, and seamlessly join the AI-assisted commerce ecosystem.

Challenge: Consumers increasingly rely on AI assistants for shopping, making traditional online experiences less effective.
Process: By optimizing sites to work with AI, integrating brand voice and structured product data, and engaging with AI platforms, brands can reclaim visibility and consumer trust.
Success: In turn, brands experience increased discoverability, deeper customer engagement, and a seamless, automated shopping journey.

What you can expect to take away:

Insights into how AI assistants are changing how consumers shop—now and in the future

Tools and tactics for optimizing digital storefronts for AI-driven discovery and conversion

Clear steps to integrate your brand’s voice and product data into emerging AI ecosystems

Level: [Executive/Manager/Head of/Director]