For eCommerce leaders, trading teams, and digital strategists looking to turn data into measurable commercial wins.

Alex Fishwick reveals how Asda’s Insight & Analytics team transforms customer and market data into smarter pricing, sharper promotions, and a more relevant product mix. From leveraging AI-powered analytics and real-time pricing tools to optimising promotions that resonate with customer demand, this is a behind-the-scenes look at the data-driven decision-making that keeps one of the UK’s biggest supermarkets competitive in a fast-moving retail market.

Key Takeaways:

• Smarter Promotions: Using advanced analytics to predict customer behaviour and optimise discounts for maximum ROI.
• Format & Regional Pricing: ensuring that our price gap to the competition is consistent and customer centric
• Data-Led Range Optimisation: How clustering analysis and trend prediction help tailor product ranges to local demand.
• Turning Insight into Profit: Lessons on embedding data thinking into commercial decisions for long-term growth.