In 2025, international commerce is the status quo. Already around a third of online purchases in Europe are cross-border, with the market set to grow by more than 30% from 2024 to 2031. Retailers have to move quickly to keep up, but expanding into new markets is about more than pace alone. 

 From legislation to languages to logistics, there’s plenty to consider. Importantly, there’s no single route to international success in commerce, but there are lessons to learn from those doing it at scale. In this fireside chat hosted by Shopify, leaders from World of Books and Batra Group share what it takes to grow commerce across borders, and the secrets for successful processes to enable that growth.

 Whether you’re entering your first new market or managing dozens already, this session offers practical insight from two different - but equally successful - growth journeys. 

Attendees will hear:

• How World of Books approached its US expansion: from logistics to customer expectations

• How Reebok.eu replatformed to Shopify within 30 days, managing scale and internationalisation seamlessly

• Lessons in adapting fulfilment, payments and digital experiences to suit diverse markets

• Strategies for designing a route to seamless growth across borders