Rewiring retail: How Frasers Group is using a CDP, data activation & AI to lead their business growth & personalisation strategy – Fireside chat
24 Sept 2025
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
B2C
Measurement & ROI
Data & Privacy
Technology & Innovation
Digital Differentiation
For marketers, e-commerce experts, and data specialists looking to leverage customer insight, AI, and real-time customer experiences, this session explores how Frasers Group tackled a complex digital transformation. Facing fragmented data and scaling challenges, they partnered with XCM’s Horizon CDP to unify insights and unlock speed-to-value. The result? A smarter, more agile retail operation that’s redefining customer engagement and performance.
Key Takeaways:
- The real-world CX and operational challenges Frasers Group faced at scale.
- How the Horizon CDP became central to Frasers Group’s digital and data transformation.
- How Frasers Group are defining customer marketing with insight, AI & data activation embedded at the core.
Level it’s for: Manager / Head of / Director / C-Suite
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