Smashing silos: How DAM connects creative, marketing & eCommerce for maximum growth – Solo session
24 Sep 2025
THE FUTURE OF DIGITAL MARKETING STAGE
B2B
THE FUTURE OF DIGITAL MARKETING STAGE
B2C
General eCommerce Insights
Branding & Content
Technology & Innovation
General Marketing Insights
Disconnected tools and workflows slow down content production, frustrate teams, and lead to inconsistent product experiences across channels. The result? Delays, duplicated work, and lost revenue.
This session explores how Digital Asset Management (DAM) platforms can streamline collaboration across creative, marketing, and ecommerce. You’ll also learn how integrating DAM with a Product Information Management (PIM) system ensures accurate, on-brand content flows easily across ecommerce and retail networks.
We’ll cover how a connected content ecosystem can:
- Centralise assets in one searchable hub
- Eliminate versioning issues and manual handovers
- Keep digital storefronts and partners up to date
- Speed up launches and seasonal campaigns
- Support consistent brand storytelling across all channels
Whether you're managing thousands of SKUs or simplifying workflows, this session offers practical insights to reduce complexity and drive growth.
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