Co-located with eCommerce Expo

24 - 25 September 2025
Excel London

24 - 25 September 2025
Excel London

2025 Conference Programme

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Smashing silos: How DAM connects creative, marketing & eCommerce for maximum growth – Solo session

24 Sep 2025
THE FUTURE OF DIGITAL MARKETING STAGE
B2B THE FUTURE OF DIGITAL MARKETING STAGE B2C General eCommerce Insights Branding & Content Technology & Innovation General Marketing Insights
Smashing silos: How DAM connects creative, marketing & eCommerce for maximum growth – Solo session
Disconnected tools and workflows slow down content production, frustrate teams, and lead to inconsistent product experiences across channels. The result? Delays, duplicated work, and lost revenue.
 
This session explores how Digital Asset Management (DAM) platforms can streamline collaboration across creative, marketing, and ecommerce. You’ll also learn how integrating DAM with a Product Information Management (PIM) system ensures accurate, on-brand content flows easily across ecommerce and retail networks.
 
We’ll cover how a connected content ecosystem can:
  • Centralise assets in one searchable hub
  • Eliminate versioning issues and manual handovers
  • Keep digital storefronts and partners up to date
  • Speed up launches and seasonal campaigns
  • Support consistent brand storytelling across all channels
 
Whether you're managing thousands of SKUs or simplifying workflows, this session offers practical insights to reduce complexity and drive growth.
Speakers
Andrew Hall, Vice President, Global Demand Generation - Canto

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