Search redefined: Winning the visibility battle in a ChatGPT world - Solo session
25 Sept 2025
THE AI-POWERED MARKETING STAGE
B2C
THE AI-POWERED MARKETING STAGE
Revenue Optimisation
Growth & Customer Acquisition
Technology & Innovation
Digital Differentiation
As AI search platforms like ChatGPT and Perplexity transform how consumers and bots discover products online, some foundational search strategies still work but others have already evolved. This session breaks down what’s changing and what’s not, how these AI platforms differ from traditional search engines, and why they’re quickly becoming the new front door to ecommerce.
You’ll walk away with a clear understanding of how your brand can be included in the answers AI platforms and traditional search engines ahead of peak. Plus, you’ll come away with a practical set of actions you can put in place today to stay visible and competitive.
Level - Applicable to all
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