How TOMS turned data chaos into clarity and cut CPL by 50% - Duo session
For eCommerce marketers and growth leaders navigating a data-driven world where reliable data is fading due to new regulations, platforms over-credit, and manual budget allocations rule the day.
TOMS had a goal like many others: increase return on ad spend and lower cost per lead. But with 60% of data missing in key markets and no clear view on which channels were actually working, the path forward was murky.
In this presentation, we unpack how TOMS found clarity amidst chaos and how they replaced manual guesswork with automated data-driven decisions, achieving a 50% drop in CPL. It's a story of real-world struggles, smart solutions, and the positive outcomes when data finally works for you.
What you can expect to take away:
- How to deal with a fading trust in performance numbers
- Why full-funnel attribution changes the game for multi-channel B2C brands
- How automation reduces manual work and helps TOMS increase performance at scale
Level it's for: Head of / Manager / Director / Executive (Marketing, Growth, eCommerce)
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